The Wednesday Play (1964-70, or 1965-70) was a landmark BBC drama series, following ITV’s lead with Armchair Theatre (ABC & Thames, 1956-74) in amplifying working-class voices. Canadian migrant Sydney Newman, from a working-class background, spearheaded both initiatives. After completing a Ph.D. on The Wednesday Play’s successor, Play for Today (BBC1, 1970-84), It’s time to grapple with the legacy of its predecessor in greater depth.
This series of posts commemorates the sixtieth anniversary of The Wednesday Play while exploring its diverse output beyond justly celebrated works like Up the Junction (1965) and Cathy Come Home (1966). I plan to watch and reflect on all existing plays up to Cathy, supported by research. Missing plays will still be covered, but without textual analysis.
02.05: Dan, Dan, the Charity Man (BBC One, Wednesday 3 February 1965) 9:40 – 10:55pm
Directed by Don Taylor; Written by Hugh Whitemore; Produced by James MacTaggart; Story Editor: Roger Smith; Designed by Peter Seddon; Music by John Sebastian.
Writer Hugh Whitemore was an ex-actor – self-confessedly ‘terrible’ – who worked in the PR department of Rediffusion TV company, but whose first play was too experimental for them and then he went to the BBC (Observer, 27 February 1966, p. 22). After his career was over, director Don Taylor was in the 1990s a key polemicist in favour of theatrically influenced art of studio drama on video, and was critical of Sydney Newman’s general pro-film influence. Key BBC works Taylor is remembered for today include The Roses of Eyam (1973), about the plague in a Derbyshire village, and The Exorcism (1972) for the Dead of Night strand, a superb Marxist ghost story that I saw screened at the Star and Shadow Cinema, Newcastle upon Tyne in 2011.
Dan, Dan, the Charity Man was first trailed as ‘a comedy with a twist’ (Television Today, 17 December 1964, p. 9), and then ‘q play about the men who bring gifts to the door to those who have enough vouchers and say the right words’ (Liverpool Daily Post, 30 January 1965, p. 10).
The Torbay Herald Express had a fuller outline of a play which
takes a close look at one kind of advertising stunt – the quaintly dressed people who knock at the door and offer money or gifts.
Dan Sankey (Barry Foster) is an out-of-work actor who gets a job dressing up as a yokel and offering £5 grocery vouchers to further the sales of a new milk drink Vita-Moo. But soft-hearted Dan gets himself sacked by feeling sorry for one housewife and giving her all his vouchers – £500 worth. (30 January 1965, p. 4)
Script editor Roger Smith termed it a ‘riotous farce’, telling viewers, ‘be prepared for the unusual’; for example, characters moving in ‘slow motion like goldfish in a bowl’, while also emphasising Foster’s credentials in other media – the film King and Country (1964) and the Light Programme radio serial The Quarry (Radio Times, 30 January 1965, page unidentified).
Sankey referred to as becoming ‘a national figure beloved by housewives and worshipped by the supermarkets’, after being built up as a man of charity (Coventry Evening Telegraph, 3 February 1965, p. 2). The same preview notes Barry Foster as ‘one of the country’s most popular actors’ and how Don Taylor ‘used all the resources of the BBC film studios’ for this ‘unusual comedy’ (ibid.). Bill Smith notes how Dan has to come to terms with the question: ‘”How long can he stand the trickery and lack of humanity?”‘ (Wolverhampton Express and Star, 3 February 1965, p. 11).

The Daily Mirror adds further detail, noting how the play was recorded in summer 1964 and that Ernest Clark and Philip Locke play the two ad-men and Dora Reisser is the au pair girl Dan falls in love with (3 February 1965, p. 14). Wryly, Jack Bell notes how Barry Foster is currently out of work himself after a West End flop Maxibules, though Foster is quoted laughing: ‘I don’t think there’s any danger of having to take a job like Dan’s’ (ibid.).
The play’s cast was 73% male, and one of the three credited women’s parts in the Radio Times is a ‘Fat housewife’ (Madge Brindley), emphasising again the notably androcentric nature of the Wednesday Play at this juncture: this tendency which would be challenged subsequently by certain plays. Perhaps not too fine a feminist point should be applied here, though, given there is also a ‘Huge man’ billed, played by none other than Arthur Mullard!
Foster’s involvement here was clearly a continuation of the policy to use some recognisable actors to promote unfamiliar plays to the public. Coverage of Whitemore’s play indicates he had an image of a cheery everyman – comparable even to a Cribbins (?) – which sounds ideal casting for the role of Dan Sankey here. I mainly know Foster from Hitchcock’s Frenzy (1972), unquestionably a heartless film, but one where Foster is cast with and against his type to memorably disturbing effect.

Audience size: 5.94 million
Share of overall TV viewing audience: 46.2%
The opposition: BBC2 (Night Train to Surbiton, a serial / Heavyweight Boxing – Chic Calderwood v Freddie Mack), ITV (America – The Dollar Poor (Intertel documentary) / Professional Wrestling)
Audience Reaction Index: 44%
Reviewed in publications consulted: 50%
A lower figure than most, though certainly still higher than the overall average I’ve discerned for Play for Today between 1970-84.
Reception: Similarly mixed reaction to Fable for critics, but with some really ardent voices in support of it, especially outside London. One of the most divisive Wednesday Plays yet with audiences, with some minority support.
Gerald Larner liked how this was an exaggerated, surrealistic view of Britain and its refraction through adverts – which Don Taylor made into ‘a true television event’ (Guardian, 4 February 1965, p. 9). Larner expressed delight in the on-screen captions, characters directly addressing the viewer, an ‘instant vicar’ and even elements of a Granada-style documentary; though he did feel the ‘commercial holocaust’ finale was overlong (ibid.).
Lyn Lockwood similarly admired a ‘highly entertaining […] excellent satire’, following the progress of Dan towards ‘becoming the idol of the supermarkets’, but felt that adverts themselves were self-satirising and that this play had too many ‘visual tricks’ (Daily Telegraph, 4 February 1965, p. 19). Despite these reservations, it was later noted by L. Marsland Gander that Lockwood had named Whitemore’s play as one of her six best of 1965 (Daily Telegraph, 3 January 1966, p. 17).
Among the Sunday notices, Philip Purser felt it was the best Wednesday Play yet, ‘though still improvable’, critiquing Don Taylor’s ‘compulsion to seek out significance’ (Sunday Telegraph, 7 February 1965, p. 13). Purser did praise Foster’s performance and ‘Some very satisfying satire’ – chiefly the TV parson (Michael Barrington) and a comic emergency conference during the singing of ‘Abide With Me’, but felt the climax ‘laboured’, when it needed a higher level of fury; such a fantastical leap had only worked for him before in David Perry’s Armchair Theatre play, The Trouble with Our Ivy (1961) (ibid.). Maurice Richardson in the Observer admired the same satirical bits as Purser, but was a little disappointed at how the ‘take-offs of commercials missed the insidious flat fantasies of the originals’ (7 February 1965, p. 25).
Frederick Laws in The Listener liked an entertaining morality play: ‘It was made clear that were St Francis within anyone’s reach today, somebody would try to use him to sponsor a dog biscuit’ (11 February 1965, p. 239). Laws, himself its ideal audience, being an ‘an ex-copywriter, do-gooder, worrier about mass culture, agnostic and premature believer that television might be some use to simple men’, liked the technical tricks, but felt that the story wasn’t sufficiently coherent and did not believe that Dan could have been ‘so much deceived’, and felt the ending was overdone (ibid.)
In a critical piece on 1960s TV plays which looked back to the 1950s as ‘the golden age of British television drama, the Times‘ ‘Special Correspondent briefly mentioned Whitemore’s play as being part of the one slot which allows for ‘occasional experiment’ (20 February 1965, p. 6).
Reactions outside London seemed to have been proportionately more frequent and also warmer. F.C.G. in the Peterborough Evening Telegraph gave a review that’s a bracing rejoinder to the idea that TV critics just wanted straightforward naturalism, praising its freedom of camera, caricatured scenes and how ‘It had as much commentary as dialogue’ (4 February 1965, p. 2). They admired how this was a TV drama moving well beyond reproducing stage plays on screen, and ‘It wouldn’t have needed much revision to make it a commentary on salesmanship in the 1960’s’ (ibid.).
M.G. in the Liverpool Daily Post discerns a ‘tragi-comedy’ wherein the housewife ‘felt a failure because she couldn’t keep up with the adverts’ (4 February 1965, p. 3). Alongside praising Edward du Cann’s ‘excellent television debut’ appearance as Conservative Party chairman, the reviewer noted how the finale was of a ‘consumers’ hell, with housewives indoctrinated by slogans finally overcome by the commodities’ (ibid.).
Laurence Shelley in the Nantwich Chronicle described it as a satire which had ‘a thick layer of truth’, signifying that many people in 1965 had experience of door-to-door salesmen, while also relishing how it was having a pop at ITV:
one wonders why it took the B.B.C. so long to thumb its nose at the absurdities unloaded by the other TV service during its natural breaks (13 February 1965, p. 11).
Michael Beale in the Newcastle Evening Chronicle saw it as a ‘very serious farce’, satirising the ‘commercial promotion of a new food-drink’, also admiring sudden switches into silent cinema-like off-key piano, exaggerated make-up’ and ‘pandemonium’ at the end (4 February 1965, p. 2). Beale felt that Whitemore’s play ‘exposed the humbug behind the image-making trends, and showed the dangers that might arise when the image is broken and violence rushes in to fill the vacuum’, while acclaiming the cast beyond just Foster, naming Ernest Clark and Michael Barrington (ibid.).
John Tilley in the Newcastle Journal perceived it as a ‘condemnation of modern advertising methods’ of a kind only possible in a TV play, conveying how ‘decency and kindness are manipulated to market a product’ (4 February 1965, p. 5). Tilley valued the skilful presentation of how Dan, the ‘pop saint’, who gradually sees through the glib and ruthless advertising men, who were ‘magnificently portrayed’, exploiting a ‘futile aggressive instinct’ in people-turned-consumers (ibid.). Tilley saw it as a cautionary tale, which even the more responsible advertising workers should heed (ibid.).
North of the border, Peggie Phillips in The Scotsman noted an influence of the Great War TV documentary on drama here, finding its ‘near-Guernica final passages’ interesting, though felt them ‘too lingeringly held, too crowded for the black-and-white of the medium, and too gruesome, really (8 February 1965, p. 8).
‘Argus’ in Glasgow’s Daily Record praised a very funny play’s ‘admirable malice’ and quotes a ‘lovely line’ which is indeed good:
The sum total of my life is pathetic. Two years in drama school; eight years flogging around in rep. and three lines in ‘Compact’. (4 February 1965, p. 13)
However, this reviewer bemoaned how the fun stopped with a ‘cruel and unfair moralising’ ending at the expense of advertising – without which it would have been a ‘masterpiece’ (ibid.).
Steve Andrews in the Aberdeen Press and Journal found ‘advertising techniques and their effects on a gullible public’ to be a very good subject for a play, but was ‘overdone’ and its message ‘lost beneath a floodtide of exaggeration which reached almost Orwellian proportions’ (10 February 1965, page unclear). Andrews details a finale where ‘a group of women shoppers went berserk in a supermarket and started fighting among themselves’, regarding this as using the same bludgeoning methods of ‘indoctrination’ the play was purporting to condemn (ibid.).
E. McI. in the Belfast Telegraph admired Whitemore’s versatility: ‘Rollicking comedy, harsh realism and a near horrific climax were sensitively welded together in a piece which exposed the frailty of human nature’ (4 February 1965, p. 9). They saw Barry Foster as playing ‘warmly and feelingly’, with the play only marred by the other characters being less convincing, yet they end with a glowing endorsement:
Little by way of exploration has been done in the field of television drama. Mr. Whitemore was testing its full range and to a high degree of success (ibid.).
Part of this play’s relative acclaim is discernible in how it was repeated on BBC Two on 1 October 1965 at 8:20pm.
Viewers were far less positive than critics. While 35% gave it A/A+, 43% gave it C/C-, with a very high C- score of 24% (VR/65/63, BBC WAC). This play received by far the most indignant response of any Wednesday Play so far, with ‘A load of tripe!’ a typical response among this large group of sceptics (ibid.). Whitemore’s play was seen as flitting and incoherent, with strong agreement with most London critics about the climactic supermarket scene: ‘a shocking and ghastly ending’ (ibid.).
While many hated the ‘sidekicks’ at religion, a minority did appreciate a ‘brilliant’ and original satire which conveyed truths about life; with some comparing the finale’s ‘horror’ to Huxley’s Brave New World (ibid.). Foster, Clark and Berrington all received praise even if the vocal critics among the sample felt the cast’s talent was wasted on a play whose tone they fundamentally resented (ibid.). The production was praised, including its filmed inserts being ‘skilfully placed’, though some found the use of flashing still images irritating, alongside a general tiredness at Keystone Cops stuff, with ‘a substantial number’ feeling their inclusion was pointless gimmickry (ibid.).
Viewer letters to the press largely confirmed the generally negative public reaction. Mrs J. Valentine of Forfar wrote in with a review where it’s difficult to determine whether its tone is positive or negative:
B.B.C. really went to town with this one. It was like one long commercial, mixed up with film of the Keystone Cops – not to mention the free-for-all at the end (Sunday Mail, 7 February 1965, p. 16)
B.G. Champion of Manaton, Devon, wrote in to decry a waste of a promising premise and acting talent, ‘and good groceries’, with ‘A messy ending – in every sense of the word !’ (Sunday Mirror, 7 February 1965, p. 22). J.C. of Manchester 18 provided a distinctive perspective not seen anywhere else in the recorded press or public reactions, critiquing a ‘degrading’ play specifically as he felt there wasn’t ‘anything entertaining in the subject of mental illness’ (Manchester Evening News, 11 February 1965, p. 10).
Overall, no one heralds this, but I’m willing to wager that if it turned up, it would surprise a fair few people, similarly to how the Troughton Doctor Who story ‘Enemy of the World (1967-68)’ did when it was recovered. For me at least, this sounds like the most intriguing of the ‘lost’ plays we’ve covered thus far.
If you worked on or remember watching this play on TV, please email me at thomas.w.may@northumbria.ac.uk as I’m gathering oral history memories and would love to hear from you.🙂





























